Members of the community can support our vital work by helping raise funds for a wide range of local initiatives through Hull City’s partnership with the leading UK charity Pennies.
This collaboration offers supporters a simple, accessible way to give back, ensuring that even small contributions can collectively make a significant difference to the Trust’s ability to deliver meaningful programmes across Hull and East Yorkshire.
Tiger Leisure shoppers, whether visiting the MKM Stadium or St Stephens Shopping Centre store, or purchasing merchandise online, are now able to add a small charitable donation at checkout.
This optional contribution is seamlessly integrated into the payment process, making it quick and convenient for fans to get involved while completing their retail purchases. Every penny donated through this system goes directly towards enhancing and expanding the Tigers Trust’s community programmes, helping to support people of all ages through sport, education, and wellbeing activities
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Richard Dexter, Head of Business and Operations at Tigers Trust, said: “The Trust is all about creating a positive impact across Hull and East Yorkshire, supporting our community through a range of activities which we deliver.” He highlighted how these micro-donations, though small individually, collectively empower the Trust to reach more participants, run more sessions, and continue making a difference to those who need it most.
Pennies, a pioneer in the field of digital micro‑donations, works with retailers and payment providers nationwide to provide customers with an easy and affordable way to donate when paying by card, digital wallet, or in‑app. Their platform has helped raise millions for charities across the UK by harnessing the power of small, voluntary contributions, demonstrating how everyday transactions can create a lasting positive impact.
For more information on Pennies and the work they do, please click here
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