Anita is the founder of Pace, Hull’s fastest-growing creative communications agency. With over 30 years’ experience in marketing and communications, she is an expert in magnifying voice and influence, and managing and building reputations. The Pace team specialises in brand, strategy, content, creative, PR and digital and has a diverse portfolio of clients, from small start-ups to large PLCs.

In addition to running Pace, Anita sits on the advisory board of Marketing Humber and is a director of Lagoon Hull.  She is a former member of Hull’s City Leadership Board and the Humber LEP’s Business Development Board.  She supports two local charities as a trustee – Hull City’s Tigers Trust and Hull & East Yorkshire’s Children’s University.  From Hull originally, she is a passionate advocate of the city and is keen to help improve negative perceptions and drive economic growth.


“As a lover of sport, I strongly believe in encouraging active lifestyles to improve health and well-being and in doing so, help inspire and raise aspirations for young people in our community. Not everyone has access to this so anything I can do to democratise that, I will and this is why I enjoy being a trustee for the Tigers Trust.”